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Heineken Experience, Amsterdam

Embark on the Heineken Experience on your university or college trip to Amsterdam.

Housed in one of the most impressive industrial heritage sites in Holland, the brewery where Heineken’s premium quality beer was brewed for a hundred years has been transformed into a sensational interactive tour through the world of Heineken.

You can uncover the story of how a small Amsterdam brewery went on to become one of the world’s favourite beers; from their heritage and brewing process, to sponsorships and serving standards.

At the end of the tour you can enjoy two Heinekens, or alternatively a complimentary soft drink or water. 

The 1.5 hour self-guided tour is delivered in English.